January 2011
352 posts
Branding by Craig Johnson
What type of brand are you trying to build? There are three types: Product Brands, Service Brands, Retail Brands.
Examples of Product Brands: Coca-Cola, Nike, Sony, BMW
Examples of Service Brands: Molly Maid, Geek Squad, a CPA, even maybe a Brand Identity house
Examples of Retail Brands: Kroger, the Gap, Chick-fil-a
It’s important to know which of these you are and know how it affects...
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